Billy Parish is the Co-Founder and President of Mosaic, a solar investment platform. Billy is a serial social entrepreneur. He dropped out of Yale to set up the Energy Action Coalition and grew it into the largest youth advocacy organization in the world working on clean energy. He was named as a “Climate Hero” by Rolling Stone magazine and is an Ashoka fellow. His latest venture – Mosaic – is making it possible for anyone to become an investor in solar power.
Sustainability used to be defined by things like Birkenstocks, soggy tofu and CFL lightbulbs that seemed to take ages to light up.
But a growing movement of design-led low carbon innovation is helping millions of people re-imagine what a cleaner, healthier, sustainable world can look like.
Here are three stunningly beautiful examples from the clean design revolution.
On Wednesday, 6th November 2013, David Suzuki - Canada's most respected scientist - was put on trial for speaking up about climate change. During the trial, Suzuki accused the Canadian Government, corporations and citizens of serious crimes against his country, the environment and the planet.
Humour is often used in marketing campaigns - because it works. People enjoy watching and sharing things that make them laugh. As a result, the messages embedded within the humour are often more sticky. So why don't we apply this emotion to environmental campaigns?
The internet, social media platforms and mobile devices have fundamentally changed the way we connect and share information.
But there are still some basic fundamentals to remember when creating and running a campaign.
Defining your message and knowing your audience are critical elements in effective communications. But how often do you think about whether or not you are performing on the right stage?
Tom Latchford is the Chief Executive Officer of RaisingIT a social business dedicated to helping charities turn slacktivists into activists. He was hand-selected to join the Sandbox Network, a global community of young achievers and innovators and since then his organisation has gone from strength to strength. He talks about his passion for using the web to encourage a new generation of volunteers and donors.
It is not by chance that Stephen Fry called for athletes at the World Athletic Championships in Moscow to use a symbol to protest Putin’s most recent push to curb gay rights. We have always used symbols to tell stories. We used symbols before we used words. They are an incredibly powerful communications tool. They evoke feelings, thoughts and ideas. They promote action.
Corruption consistently ranks high among corporate sustainability risks. Yet while business ethics policies and procedures are common, violations still occur. Encouraging employees to grapple openly with these issues is often the missing link. In a recently published guide for employees, Scania has tackled the dilemmas and “grey zones” straight on.
David Wong, CEO of Plantedd - an organsiation that promotes British nursuries - says the horsemeat scandal should raise awareness for the benefits of local, independent businesses.